Vionnet's vision of the female forms revolutionizes into modern style and the success of her unique cuts assured her reputation as one of the most important fashion designers of the 20th century. Madeleine Vionnet dominated haute couture in the 1930s setting trends with her sensual gowns worn by such stars as Marlene Dietrich, Katharine Hepburn and Greta Garbo. She invented the bias cut, which she protected from imitations with a copyright and documents of authenticity, and was known as the high priestess of draping. Recognized for both her bias cut and her elegantly sensual approach to couture remain a strong an influence on contemporary fashion seen similarity in present designers as Ossie Clark, Halston, John Galliano, Comme des Garçons, Azzedine Alaia, Issey Miyake and Marchesa.
Madeleine Vionnet was born in Chilleurs-aux-Bois on 22 June 1876, Madame Vionnet died in Paris, on 2 March 1975. She was called the “architect among dressmakers”. She founded her fashion house in 1912, being forced to close it just two years later due to the onset of the First World War. She became enormously successful in the Twenties, a success that culminated in 1923 when she opened her new premises on Avenue Montaigne, referred to, at that time, as the “Temple of Fashion”, a spectacular venue-atelier-boutique, the result of collaboration between the architect, Ferdinand Chanut, the decorator, George de Feure and the crystal sculptor, René Lalique.
Today,the iconic Vionnet label is now under regime of the creative Director Rodolfo Paglialunga who has been chosen to bring Vionnet’s signature draping and bold cuts to today’s style seekers. Rodolfo Paglialunga spent 13 years as a designer of womenswear at Prada, and the previous four years at Romeo Gigli. Former assistant to Miuccia Prada, the designer closely followed the lines and cuts which made Vionnet famous while adding a modern edge.

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